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Cookie Policy
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Cookie Policy


By accessing and using our websites or other services, you are agreeing to the terms of this policy and also our Privacy Policy. Please do read this Cookie Policy and our Privacy Policy carefully so you know what we are doing with your information.


We may update this policy from time to time and will post any changes on our website at www.sparklebox.co.uk so it's a good idea to come back occasionally and read through it again. This cookie policy was last updated on 30 May 2012.


What are cookies?

Cookies are small files that are either stored in the memory of your computer or other device such as mobile phones or tablet devices or are placed on the hard drive of your device.


Cookies are created when you visit a website or other service that uses cookies. They are commonly used to help the user’s browsing experience and provide more information about the user’s experience and interests. This information is generally used to make content, services and advertising more relevant and useful during future visits.


For more details about cookies and details of how to delete and disable cookies you can visit www.aboutcookies.org and also see our section on more information and turning cookies off below.


How does SparkleBox use cookies?

Our websites and services (including www.sparklebox.co.uk and www.sparklebox2.co.uk) use cookies to anonymously distinguish you from other users of our services and to provide increased functionality when you are using our services. This helps us to provide you with a good experience when you browse our websites and also allows us to improve our websites and our services.


Unless you have adjusted your browser settings (where possible) to refuse cookies, our systems will issue cookies as soon you visit our websites or access other services. If you have switched off cookies then some of the functionality of our services may not be available to you.


The cookies that we use on our websites only collect anonymous information to optimise our services, and do not collect personal information.


Please note that not all the cookies on our sites are set by us. Please see the section below on third party cookies.


What cookies are used by SparkleBox?

The cookies on our websites generally fall into the following categories:


1) Analytics cookies

2) Functional cookies

3) Cookies to help make advertising more relevant to our users


Analytics cookies

Analytical cookies allow us to recognise and to count the number of visitors to our website, to see how visitors move around the website when they are using it and to record which content viewers view and are interested in. This helps us to determine how frequently particular pages and advertisements are visited and to determine the most popular areas of our website and/or services. This helps us to improve the service which we offer to you by helping us make sure our users are finding the information they are looking for, by providing anonymised demographic data to third parties in order to target advertising more appropriately to you, and by tracking the success of advertising campaigns on our website.


Functional cookies

Functional cookies relate to the functionality of our websites and allow us to improve the service we offer to you through our websites, for example:


• by allowing you to carry information across pages of our website to avoid you having to re-enter information;

• by recognising your preferences when you return to our website(s);

• by enabling us to serve the appropriate regionalised service relevant to your location; or

• by ensuring that any adverts which you view on our website are not repeated within a short space of time.


Cookies to help make advertising more relevant to our users

SparkleBox or parties who act on behalf of SparkleBox set and use cookies to help provide our users with advertising which is more relevant to them.


Google advertising cookies

Google and its other third party vendors use cookies to serve ads on SparkleBox based on your prior visits to this site and other websites.  Google's use of the DART cookie enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the Internet.  You may opt out of the use of the DART cookie by visiting the Google’s advertising opt-out page or the Network Advertising Initiative opt-out website at www.networkadvertising.org/managing/opt_out.asp.


AddThis advertising cookies

AddThis uses cookies to enhance and tailor its social sharing services based on your prior visits to other websites.  You can opt out of AddThis’ use of cookies to anonymously track your website activity at http://www.addthis.com/advertising-choices.


Other advertising cookies

You can visit http://www.aboutads.info/choices/ to review the advertising cookes on your computer and opt out if you would like to.


When do our cookies expire?

Except for essential cookies, most of the cookies on our websites expire at the end of your current session on our website. However, some of our cookies have an extended lifespan which ranges from 1 day to 26 years. Some of our cookies are persistent and will never expire.


Where can I find more information about cookies, and how do I turn cookies off or delete cookies?


Find out more about cookies including how to disable/enable and delete them at the following website www.aboutcookies.org.


You can block most cookies (except for Flash cookies) by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our sites, or you may experience reduced functionality when accessing certain services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our website.


You can opt-out of receiving cookies from a range of ad servers by visiting http://www.aboutads.info/choices/ and following the instructions provided.


If you want to delete cookies from the browser on your mobile phone, you will need to refer to your handset manual.


Contact us

Full privacy details are set out in our Privacy Policy. You can email us with any questions, queries or complaints at enquiries@sparklebox.co.uk

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